2025-06-19
3 分钟Hello, I'm Rosie Bloor.
I host The Intelligence, our daily news and current affairs podcast.
Welcome to Editor's Picks.
Here's an article we've chosen from the latest edition of The Economist.
Eid al-Adha, which began on June 6th, is nicknamed the Muslim Met Gala for good reason.
The three-day holiday is an opportunity not only for religious observance,
but for worship of the fashion gods as revellers dress up to the nines.
As Muslim spending on fashion grows, designers are bringing out collections aimed at the observant.
What's more, even non-Muslims are adopting the trend for modest wear.
Modest fashion's primary market is the world's one billion Muslim women,
many of whom dress conservatively.
Muslim consumer spending on fashion will reach $428 billion in 2027,
up by more than a third since 2022, forecasts Dinar Standard, a research firm.
In the past month,
modest apparel has been one of the five most popular fashion categories on the British version of TikTok Shop,
a social commerce platform.
Spotting growing demand, Western brands are targeting modest dresses.
ASOS, a British fast fashion retailer,
has a modest wear section on its site with items offering fuller coverage.
Nike, which introduced a pro hijab in 2017, has unveiled a modest swimwear line.