2025-06-18
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In today's Moments episode,
I'm sharing some of the most important lessons I've learned about B2B marketing,
the lessons I wish I'd learned earlier in my career.
A few weeks ago, I was in New York and sat down with LinkedIn's CMSO,
Jessica Jensen, for a LinkedIn Live.
We spoke about everything from how to target and reach the right people to how to avoid wasting your marketing dollars and our tactics for building real influence.
This is the stuff every B2B marketer today needs to know.
But instead of learning it the hard way, like I did, you can hear it all right now.
Jessica Jensen.
It's so wonderful to meet you.
And you have one of the most interesting jobs and careers that I think I've ever encountered.