2024-05-22
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The Economist Hello, Alice Forward here, co-host of Money Talks,
our weekly podcast on markets, the economy and business.
Welcome to editor's picks.
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Pearls, it is said, represent purity.
They may soon stand for something else.
Business dynamism.
In Greenville, South Carolina, two locals have created earrings that look like jewels,
but contain a cluster of electronics to track body temperature,
heart rate, and even the wearer's menstrual cycle.
Incora Health was set up in 2022.
It plans to start selling its earrings, currently in clinical trials, in a few months.
We're first-time founders in a small city trying to change women's health care.
And that's not lost on us, says Theresa Gayvart, a co-founder.
But the audacious young firm is part of a wave of start-ups that have been launched in America in the past few years.