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Hi there, this is Jason Palmer,
co-host of The Intelligence, our daily news and current affairs show.
This is Editor's Picks,
where we take an unmissable article from the latest edition of The Economist and get someone with better diction than mine to read it aloud.
Have a listen.
the backs of her knees have begun to emit an unusual smell.
Luckily for her fellow campers,
she has packed a tube of Peach and Vanilla Blossom Whole Body Deodorant Cream,
a fresh product launched in January by Secret, a personal care brand.
Americans have long had a particular aversion to stench.
Last year, they bought $6.6 billion worth of deodorant,
the equivalent of nearly $20 per person,
more than in any other rich country, according to Euromonitor, a research firm.
Lately,
companies like Secret have been encouraging them to hunt out odours from their feet to their underboobs.
Google searches for whole body deodorant,