2025-03-13
6 分钟The Economist. Hello, Mike Byrd here, co-host of Money Talks,
our weekly podcast on markets, the economy and business.
Welcome to Editor's Picks.
We've chosen an article from the latest edition of The Economist,
which we very much hope you'll enjoy.
Alongside the crisps in the snack aisle,
supermarkets are now stacking shelves with roasted chickpeas, cheese bites and beef jerky.
An array of high-protein alternatives is appearing alongside low-fat and low-sugar foods.
Dairy sections are packed with hard-to-pronounce fare such as skir and kefir.
High protein diets have become mainstream.
On social media, food and fitness influencers recommend protein.
Celebrities have made it trendy to look strong rather than skinny.
A trend is verging on an obsession.
Google searches for high protein diet reached their highest point ever in January.
Some 64% of Americans want to increase the amount of protein they eat,
according to the Hartman Group, a research firm,
leaving old favourites like fibre and whole grains trailing.
In Britain, Ocado, an online supermarket,
reckons over 40% of consumers have increased their protein intake over the past year.
So what explains the insatiable appetite?