2025-03-20
3 分钟The Economist. Hi there, it's Jason Palmer here,
co-host of The Intelligence, our daily news and current affairs podcast.
This is Editor's Picks.
You're about to hear an article from the latest edition of The Economist read aloud.
Enjoy.
What comes after Z?
Lots of names have been pitched for the world's youngest generation,
born roughly since 2010.
Some are predictable, such as iPad Kids and Generation AI.
Others are perplexing, as with Polars,
which nods both to growing polarisation and shrinking ice caps.
One name is caught on in the English-speaking West, Generation Alpha.
It symbolizes a fresh chapter, says Mark McCrindle, the Australian demographer behind it.
He canvassed people for ideas nearly 20 years ago.
Many suggested the name Gen A. But rather than go back to the start of the Latin alphabet,
he pivoted to the Greek one.
Alpha has recently become a buzzword.
A slew of reports and surveys have been published about these youngsters,
revealing things they are interested in, video games,
sports, and not, recycling, the news.