The Economist.
Hello and welcome to The Intelligence from The Economist.
I'm Jason Palmer.
And I'm Rosie Bloor.
Every weekday we provide a fresh perspective on the events shaping your world.
It's not just the sheer magnitude of online misinformation that boggles the mind.
It's the rate of increase.
Yet the number of people and projects to tame it all is only shrinking.
So those that are left are having to get more clever.
And I have to say, I thought this one was a practical joke.
Our correspondent went to Gloucestershire to find out why throwing a giant cheese down a hill could soon be recognised as an item of protected British heritage.
First up, though.
The Kerch Bridge connecting occupied Crimea to Russia is a symbol of Vladimir Putin's expansionist ambitions.
This week, a Ukrainian bomb tore through its foundations.
That followed another devastating raid as Ukrainian drones hit Russian airfields and destroyed dozens of warplanes.
Volodymyr Zelenskyy hailed the attack as brilliant and achieved solely by Ukraine.
He said Russia had started the war and now must end it.
Instead, Putin has promised to take revenge.
Four years in, the war in Ukraine is still in full swing.
And the losses are mounting, particularly on the Russian side.