2025-05-12
36 分钟第 2 季 第 2 集
The Economist. All right,
I'm going to open my laptop and Google with my one finger typing.
How much money does Google make from advertising?
And what we see is that at the top of the screen,
we have something being generated called the AI overview.
And it says, Google generates the majority of its revenue from search advertising.
In 2024, Google's revenue from search and other advertising was $198.1 billion.
That's quite a lot of money.
It's also the reason why its business model is under threat.
Because if AI can generate an answer to my question,
and I don't have to click on all those sponsored links, how's it going to make money?
Why should I go to Google at all?
When I joined in New York, there were about 10 people in engineering in the office there.
Liz Reed ought to have an answer to my question.
She started at Google in 2003.
It was her first job after college, where she'd studied computer science.
And the company, not yet five years old, was already turning into a verb.
It was an exciting time.
Reed has a memento of that era on her desk.
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