Money Talks: Why more women are upping tools

All over social media are videos of women building cabinets, stripping floors and putting up trim. After the covid pandemic, people took on more home improvement projects and a new wave of female DIY influencers arrived. Survey data corroborates the idea that there has been a surge in women spending time on DIY. Why have women taken to the tool shed? And how is the industry adapting to changing demographics? Hosts: Alice Fulwood and Mike Bird. Guests: Jake Kalnitz, SVP of Merchandising and Inventory at the hardware and home improvement retailer True Value; and Nicole Gibbons, Founder and CEO of the paint company Clare. Sign up for a free trial of Economist Podcasts+. If you're already a subscriber to The Economist, you'll have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account.