Money Talks: Taylor's version (part one)

泰勒的商业帝国

Money Talks from The Economist

2024-08-22

45 分钟
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单集简介 ...

Taylor Swift is reportedly worth $1.3bn. In the music industry, amassing that kind of fortune requires more than talent alone. It requires a shrewd business sense and an ability to be ruthless. In the first of two special episodes, we explore how Taylor Swift built the biggest brand in music. Hosts: Alice Fulwood, Tom Lee-Devlin and Mike Bird. Guests: Bob Reeves, a manager who was at one of Swift's first gigs; Clay Myers, former Warner Music Group exec who helped facilitate one of Swift's early hits; and Bill Werde, former editorial director of Billboard magazine, current director of the Bandier Program at Syracuse University and author of the “Full Rate No Cap” newsletter. Transcripts of our podcasts are available via economist.com/podcasts. Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+.
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单集文稿 ...

  • The Economist.

  • Oh, I think it's, over here.

  • There, is another Swifty, clearly.

  • I think there's, like, in fact, like an informal line now behind us.

  • Last week, I found myself in Nashville in the middle of a leafy park with my producer, Stevie Hertz,

  • lining up to see a bench.

  • It's a very nice spot.

  • Lots of flowers, some irises.

  • It's a brown wooden bench.

  • And there's a wee plaque which says, for Taylor Swift,

  • a bench for you to read on at Centennial Park, which is a reference to one of her songs.

  • We've come to Nashville because we are coming to the birthplace,

  • I guess, of Taylor Swift as a musical artist.

  • She moved with her family to Nashville to try and get her musician singing career kickstarted

  • when she was just a teenager.

  • It's where she got her big break, where she got her record deal,

  • and, it still is the sort of hub for her business activities today.

  • Taylor Swift's success is a Nashville fairy tale.

  • A relatively unknown singer songwriter moves to town and lands a record deal.

  • Her first album was a success, her second even more so winning album of the year at the Grammys,