The Economist.
You know, we're about to go on a real adventure.
That adventure is going to span 18 years of music,
and we're going to be doing this one era at a time.
How does that sound to you paris?
In June, I flew to Paris to see what is perhaps the greatest show on earth.
I'll be your host this evening, Je m'appelle Taylor The Eras tour,
which includes tracks written throughout Taylor Swift's career,
is expected to gross more than $2 billion.
It's hard to point to any one factor alone
that has enabled Swift to elevate herself to the pinnacle of the music industry.
But a good candidate is the devotion she inspires in her fans.
How she engages with them is something she thought a lot about,
as she told Jemmy Fallon on The Tonight Show.
The first time that I started dropping sort of cryptic clues and things in my music was
when I was I was 14 and 15, putting together my first album,
and I wanted to do something that incentivised fans to read the lyrics.
Swifties now obsess over these so-called Easter eggs, buried in album booklets and music videos,
where she hides references to everything from future releases to ex-lovers.
And so that's when it started.