Middle-class wilt: what's happened to Asia's middle-earners?

中产困境

Money Talks from The Economist

2024-11-22

39 分钟
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For decades, western companies looked to Asia for growth. They saw an opportunity to establish their brands with a rapidly-expanding middle class. But now, in many parts of Asia, the growth of that aspirational class is slowing. So, what happened to Asia's middle classes? Hosts: Mike Bird and Alice Fulwood. Guests: The Economist's Ethan Wu; Wolfgang Fengler, CEO of research firm World Data Lab; and Ibrahim “Ben” Suffian of the Merdeka Centre for Opinion Research. Transcripts of our podcasts are available via economist.com/podcasts. Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+.
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  • Do you remember in 2010

  • when Ted talks for all the rage?

  • Here's the author Martin Jakes

  • speaking to an audience in London about the rise of China.

  • If you look at the chart at the top here,

  • you'll see that in 2025,

  • these Goldman Sachs projections suggest

  • that the Chinese economy will be almost the same size

  • as the American economy.

  • The chart shows a projected GDP of $31 trillion in today's money.

  • Not bad.

  • US GDP was $27 trillion last year.

  • Those kind of forecasts for growth in Asia

  • did not escape the attention of US executives,

  • like the CEO of General Electric.

  • Here's the quote from Jeff Immelt.

  • The American consumer is not going to be the engine of global growth.

  • It's going to be the billion people joining the middle class in Asia.

  • But it's not exactly worked out,

  • because in 2023,