Netflix and the Fall of Television | The Mouse Strikes Back

奈飞与电视的衰落 | 老鼠反击战

Business Wars

商务

2025-05-28

43 分钟

第 110 季 第 2 集

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单集简介 ...

After Netflix poaches Shonda Rimes, one of the most successful television producers on ABC, a Disney-owned network, Disney decides it can’t just sit back and let Netflix keep eating into their market share. Disney CEO Bob Iger decides that Disney is going to launch its own streaming service, Disney+, in 2019. With its strong brand loyalty and vast library of content, Disney seems poised to give Netflix a run for its money. But upending its entire business model is complicated and a messy leadership transition adds even more drama to Disney’s attempt to dominate streaming. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.
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单集文稿 ...

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  • It's November 12th, 2019 in Burbank, California, Disney headquarters.

  • Kevin Mayer marches into the IT department, his brow furrowed.

  • He's the chairman of Disney's direct-to-consumer services.

  • Mayors barely cross the threshold before he starts demanding answers.

  • What the hell is going on?

  • Every head in the room turns away from the computer monitors and stares at him,

  • but no one needs to ask what he's referring to.

  • Today is what's been dubbed D-Day, the launch of Disney+.

  • Now it's late morning.

  • The service has been live since midnight Pacific time.

  • It's not the company's first foray into streaming.

  • Disney has been a part owner of Hulu since 2009.

  • They also operate ESPN+, the streaming version of their sports cable network.

  • But those are both relatively small endeavors.

  • Disney Plus is different.

  • It's launching with a library of 500 feature films and 7,500 episodes of television and a new slate of high-budget original programming.

  • And it's Disney's big bet in taking on Netflix.