From the archive: Super-prime mover: Britain’s most successful estate agent

从档案中:超级动力引擎:英国最成功的房产经纪人

The Audio Long Read

2025-05-21

42 分钟
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单集简介 ...

We are raiding the Guardian long read archives to bring you some classic pieces from years past, with new introductions from the authors. This week, from 2022: Gary Hersham has been selling houses to the very rich for decades. At first, £1m was a big deal. Now he sells for £50m, £100m, even £200m. What does it take to stay on top in this cut-throat business? By Sophie Elmhirst. Read by Andrew McGregor. Help support our independent journalism at theguardian.com/longreadpod
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  • Hi, I'm Sophie Elmhurst.

  • I'm the author of Super Prime Mover, Britain's most successful estate agent,

  • which was published in the Guardian Long Read in 2022.

  • So a story caught my eye a while ago about the sale of the most expensive house in London.

  • It was Rutland Gate, a huge white stucco building in London overlooking Hyde Park.

  • And I wondered what was involved in selling a house like that and contacted the estate agent involved,

  • who was Gary Hersham at Beecham Estates.

  • And Gary turned out to be, I think,

  • one of the most extreme and melodramatic characters I've ever encountered in this job.

  • And I knew straight away he'd make a wonderful subject.

  • He was also kind enough to let me into his world and follow him around some of the more extreme properties that I've ever encountered in this city.

  • And he was a way into the weird world of super prime estate agenting and the way these properties change hands between Russian,

  • Chinese, Saudi American, Indian billionaires.

  • And these are the kind of houses and deals that have a fairly strange and distorting effect on a city like London,

  • especially when they sit empty, as Rutland Gate was when I was writing the story.