The dangers of identity capitalism with Jia Tolentino

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  Hi, TED podcast listeners.

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  It's Elise Hugh here from TED Talks Daily.

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  How would you describe what your personal brand is?

• 00:33

  Oh my God, this is humiliating.

• 00:36

  I've never had to do this, actually.

• 00:41

  Hey, it's Adam Grant.

• 00:42

  We're doing something different for this season of Work Life, my podcast with Ted.

• 00:46

  I'm still an organizational psychologist, and I still study how to make work not suck.

• 00:51

  But this season, we're pairing each of our regular episodes with a companion interview.

• 00:56

  It might be with an expert, a practitioner, or someone unexpected.

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  who can add a different perspective to our episode and build on and challenge what we said.

• 01:05

  Today is our companion interview for the episode on personal branding.

• 01:09

  My guest is Gia Tolentino, writer at The New Yorker, screenwriter, and author of Trick Mirror.

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