You're listening to Women at Work from Harvard Business Review.
I'm Amy Gallo, here with Maureen Hoke,
who's the editor of HBR.org and who has a book recommendation for us.
Hi, Amy.
Hi, Maureen.
So my recommendation is a new book from our colleague,
Kevin Evers, who's a senior editor here at HBR,
and it is called There's Nothing Like This, The Strategic Genius of Taylor Swift.
I have to tell you, I'm very proud to work for an outlet that has published a book.
I know.
Taylor Swift.
And so here's a question for you, actually.
Yeah.
What do you know of the strategic genius of Taylor Swift?
As the mom of a teenager, when I hear Taylor Swift's name,
I get a little disappointed that I didn't raise a Swifty
because I felt like that was going to be my entree into her.
So I haven't been as much into her music as I...
sort of want to be, although folklore did get me through some dark pandemic times.
But I have been a real keen observer as someone who thinks about women and work and have just always been impressed with her career and how she manages her brand and herself.