Boycotting Target, Part 2: Is Its Business Paying a Price?

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  I'm Alex Osola. This is What's News Sunday,

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  and this is part two of our special series about Target and the boycotts against its business.

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  In our last episode, we talked about how the company got here,

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  about how Target made inclusivity an important part of its brand,

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  and why some shoppers felt upset when the company seemed to go back on that.

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  In this episode, we dig deeper into the boycotts against Target.

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  We look into whether they may have an impact on the company's bottom line,

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  and we talk to Black entrepreneurs who sell their goods at Target and tell us how they fared.

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  So, when Target changed its diversity, equity,

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  and inclusion policies in January, it made some shoppers unhappy.

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  We reached out to Target for a comment on this series,

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  and they responded with the following written statement.

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  We are absolutely dedicated to fostering inclusivity for everyone.

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  our team members, our guests, and our supply partners.

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  To do that, we're focusing on what we do best,

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  providing the best retail experience for the more than 2,000 communities we're proud to serve.

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  In the weeks following Target's DEI rollback,

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  several organizers from around the U.S. announced boycotts against Target.

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  One came from a church outside Atlanta.

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  In the season of Lent, which is the 40 days leading up to Easter,

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