Boycotting Target, Part 1: How It Doubled Down on DEI, Then Backed Off

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  It's Sunday, May 18th.

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  I'm Alex Osola for The Wall Street Journal.

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  This is a special episode of What's New Sunday.

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  On a recent Sunday afternoon, I,

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  along with producer Jess Jupiter, visited a Target store in Brooklyn.

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  So we're here in Atlantic Terminal, standing in front of the Target.

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  There are a lot of people coming in and out.

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  It's Sunday, it's nice out, New Yorkers are happy, and this store is kind of hopping.

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  I'd say it's booming.

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  Yeah.

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  All right.

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  All right.

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  Let's go check it out.

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  Let's go.

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  We took a walk around the store to get a sense of what was going on.

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  People were waiting to try on clothes and grabbing seasonal items for Easter.

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  Near the registers, we did my favorite thing, looking into people's carts to check out their haul.

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  Organization, cleaning.

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  Snacks.

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  Snacks, yeah.

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