Wegovy firm unexpectedly forces boss to step down

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• 00:00

  Hello and welcome to World Business Report here on the BBC World Service.

• 00:03

  I'm Rahul Tandon.

• 00:04

  Plenty coming up on this edition.

• 00:06

  More and more consumers are boycotting products from countries for political reasons.

• 00:10

  But does that actually work?

• 00:12

  Boycotting a whole country is hard.

• 00:14

  Boycotting a specific product when there are easy alternatives is much, much easier.

• 00:21

  And should the US invest more in its rail network?

• 00:24

  But we're going to start the programme.

• 00:27

  by talking about this company.

• 00:28

  Type 2 diabetes?

• 00:29

  Discover the Ozempic Trizone.

• 00:33

  I got the power of three.

• 00:36

  The weight loss drug Ozempic has turned the Danish pharmaceutical company Novo Nordisk into one of the most profitable firms in Europe.

• 00:43

  Briefly, in 2024, it was actually Europe's most valuable company.

• 00:47

  And the sales of weight loss drugs have had a huge impact on the Danish economy.

• 00:52

  Here's the mayor of Kronenberg, the town where its manufacturing hub,

• 00:56

  Ten years ago, we had quite high unemployment rate.

• 01:00

  Now we have one of the lowest in the island of Sealand.

• 01:03

  All the people working there, they have a good salary and they can pay taxes.

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