Moody's downgrades US credit rating, citing rising debt

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• 00:05

  Hello and welcome to Business Matters here on the BBC World Service with me, Rahul Tandon.

• 00:10

  Coming up on the programme, we're going to be talking about Novo Nordisk.

• 00:13

  It was at one point Europe's most valuable company.

• 00:17

  It is not anymore and that's led to its CEO being given the boot.

• 00:22

  Why are so many consumers now boycotting products from different countries?

• 00:26

  Does, though, do those boycotts even work?

• 00:28

  We will be finding out on the programme to help us answer those questions.

• 00:32

  We're joined by two guests, as always.

• 00:33

  We have Lorianne LaRocco from CNBC, who is with us.

• 00:37

  And, Lorianne,

• 00:38

  I've been thinking about you quite a lot recently because I remember that book you wrote.

• 00:42

  What was it called?

• 00:42

  Trade War?

• 00:44

  Containers Don't Lie.

• 00:46

  Yeah, you were ahead of your time, though, weren't you?

• 00:50

  You know, I am one tired puppy.

• 00:53

  So it's...

• 00:54

  You know, I mean, the book still stands.

• 00:56

  Like someone's like, are you writing another one?

• 00:58

  I'm like, it still exists.

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