U.S. Retail Giants Have Kept Prices Low. But How Long Can It Last?

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• 00:03

  Amazon has ruled out displaying the impact of tariffs after criticism from the White House.

• 00:09

  Plus, retail giants in the U.S. have managed to keep prices under control.

• 00:13

  But they say that won't last.

• 00:15

  The full impact of those tariffs is yet to be seen,

• 00:18

  but it is something that will eventually appear in the prices that Americans pay.

• 00:23

  for products on the store shelves of Walmart, Target, or online at Amazon.

• 00:27

  And the Chinese foreign ministry denounces the U.S.'s tariff policy in a fiery social media video.

• 00:33

  It's Tuesday, April 29th.

• 00:35

  I'm Pierre Bien-Aimé for The Wall Street Journal, filling in for Alex Osola.

• 00:38

  This is the PM edition of What's News,

• 00:41

  the top headlines and business stories that move the world today.

• 00:46

  Amazon was forced to play down a report that it was considering displaying the impact of tariffs during its online checkout process after President Trump called the company's founder Jeff Bezos and the White House press secretary said such a move would be a hostile and political act.

• 01:02

  The company said today it had considered displaying how much import charges would increase prices on its ultra-cheap shopping website Haul.

• 01:09

  But it added that the idea was, quote, never approved and is not going to happen.

• 01:15

  Amazon also said it hadn't considered the idea for the main Amazon site,

• 01:19

  and no changes had been implemented on any Amazon properties.

• 01:23

  Amazon declined to comment on the phone call between Trump and Bezos.

• 01:29

  In the face of rising tariffs, retail giants in the U.S.,

• 01:33

  including Amazon, have managed to keep prices from ballooning.

• 01:36

  For now.

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