NPR. This is The Indicator from Planet Money.
I'm Waylon Wong, joined today by producer extraordinaire Julia Ritchie.
Hello, hello.
Waylon, like me, I know you love a weekend trip to a big box store.
Sample Saturdays?
Absolutely.
But one big box retailer has been having a rough go of it lately, Target.
The chain has been the subject of a boycott over its decision to roll back diversity,
equity, and inclusion policies.
You know, DEI.
It's been in the news a lot recently, Waylon.
It is an about-face for a chain that had enthusiastically promoted racial equity causes just a few years ago.
Well,
Atlanta pastor Jamal Bryant organized a 40-day boycott against the store beginning in March to coincide with Lent.
And after meeting with Target's CEO earlier this month,
he shared this update with his congregation on Easter.
Their currency does not ride with us.
If in all of these years we have been loyal customers and clients,
and then in the moment of dis-ease you turn your back.
I told them what I'm getting ready to tell you, we ain't going back in there.