The Fifth Floor: Tackling Nigeria's skin bleaching problem

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  This BBC podcast is supported by ads outside the UK.

• 00:28

  This is who we are.

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  This is what we do.

• 00:30

  Dear Daughter, listen now wherever you get your BBC podcasts.

• 00:37

  Welcome to the documentary from the BBC World Service.

• 00:58

  This is The Fifth Floor, at the heart of global storytelling,

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  with BBC journalists from all around the world.

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  I'm your host, Farinak Amidi.

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  Using skin lightening products is a trend in many countries around the world.

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  Growing up in Iran, I witnessed it firsthand.

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  Women with a lighter skin tone are considered more beautiful.

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  According to the World Health Organization, 77% of Nigerian women have used skin lightening creams.

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  When BBC House's Medina Maishanu decided to look into this,

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  she uncovered an even more worrying trend.

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  Mothers using harmful products on their babies.

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  Medina is here with me to talk about this story a little more.

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  Welcome to The Fifth Floor, Medina.

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  It's great to have you back on the show.

• 01:56

  Hi. I know you spoke to a woman.

• 01:58

  She's called Fatima, but that's not her real name.

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