Pages to pixels: Livestreams elevate book sales!

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  discussion keeps the world turning this is round table Get ready to turn the page on a very special day.

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  World Book and Copyright Day is celebrated annually on April 23rd, and it is here.

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  And we are taking a look at the industry as it seems to be starting a new chapter.

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  Here in China, a number of bookstores and sellers have really bumped up their live streaming events.

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  After that, the issue of spanking as a disciplinary method is a very divisive one.

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  Advocates often cite its perceived effectiveness.

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  in deterring unwanted behavior.

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  But opponents,

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  they raise concerns about its potential to inflict both physical and psychological harm on children.

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  Even in 2025, it remains a hot issue, and we'll discuss it today.

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  We are live from Beijing.

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  This is Roundtable.

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  I'm Steve, and for today's show, Yehong Lin and Yuxin are with me.

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  First, on the program.

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  April 23rd marks World Book and Copyright Day.

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  Here in China,

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  a recent report revealed that the number of publishing houses and bookstores launching book-selling live-streaming activities on a short video platform has increased significantly,

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  and new technologies have transformed book-selling and reading in general.

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  Live-streaming allows authors and booksellers to connect directly with readers and showcase new releases,

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  and that helps to boost sales and engagement.

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