Cutting through an overload of information to get to the heart of the story, this is the point.
Wrap up and get your skates on.
Harbin, China's iconic winter city, is once again turning snow into gold with its traditional ice and snow festival.
But there is more to it.
Harbin, in northeast China's Heilongjiang province, is now pulling out all the stops to grow its winter economy.
Other cities in other parts of China have also been joining in the action,
for instance in eastern and southern cities,
now want a piece of the action to boost their tourism and consumption sector.
So how to go about it, and what makes winter sports affectionados tick this year?
Welcome to a special edition of The Point with me, Liu Xing, coming to you from Beijing.
I'm pleased to be joined from Beijing on the line by Professor Xu Qinghua,
Vice Dean of the National Academy of Development and Strategy at Ramy University of China.
From Jinjiang, southern China's Jiangsu province, believe it or not, that's my hometown,
by Targi Mamadoff, a PhD student from Azerbaijan at Jiangsu University right now, who has visited Harbin.
From Hokkaido, Japan, by Justin Downs, President of Axis Leisure Management, and also here in the studio,
Professor Jianggong, Vice President of the University of International Business and Economics, Israel.
So the warmest welcome to all of the guests.
But first of all, for those who are not very familiar with the city of Harbin,
the north-eastern Chinese city, which is pronounced like Harbinger,
without the Jue, is the northernmost capital city of China.