You've got to find what you love, and that is as true for work as it is for your lovers.
Your work is going to fill a large part of your life,
and the only way to be truly satisfied is to do what you believe is great work.
And the only way to do great work is to love what you do.
If you haven't found it yet, keep looking, and don't settle.
As with all matters of the heart, you'll know when you find it.
And like any great relationship, it just gets better and better as the years roll on.
So keep looking, don't settle.
This is Steve Jobs speaking to students graduating from Stamford University in 2005.
It's hard not to be inspired.
In his talk, he tells a compelling story of following various passions,
including learning calligraphy, and the end result?
Apple and Pixar.
Companies that are worth trillions and billions of dollars, respectively.
But is his advice to follow your heart, to follow your passion?
Good advice.
Welcome to LSE IQ, the podcast where we ask social scientists and other experts to answer one intelligent question.
I'm Sue Windybank from the IQ team, where we work with academics to bring you their latest research and ideas.
In this episode, I ask, should you follow your passion?
We'll learn how following a calling turned one LSE graduate to beer and building a successful social enterprise via a holy revelation.