The Sonic Brand Makeover We Didn’t Know We Needed

我们未曾察觉却亟需的音效品牌重塑

Twenty Thousand Hertz

音乐

2025-04-16

44 分钟
PDF

单集简介 ...

After 10 years and 400 episodes, our friends at Switched on Pop decided it was finally time to revamp their outdated theme song. In this episode, they take us inside the chaotic, hilarious, and surprisingly emotional process of making a new one. Along the way, they get brutally honest feedback from top music critics, craft over a hundred layers of swirling synths and cinematic sound effects, and even get some sonic strategy from our very own Dallas Taylor. Enter the “Sound Off” Story Contest at 20k.org/soundoff. Submissions close on May 7th, 2025. Explore the all new Defacto Sound website, and click the Contact Form to get in touch. Follow Switched on Pop wherever you get your podcasts. If you know what this week's mystery sound is, tell us at mystery.20k.org. Follow Dallas on Instagram, TikTok, YouTube and LinkedIn. Join our community on Reddit and follow us on Facebook. Claim your $75 sponsored job credit at indeed.com/hertz. Download the CFO's Guide to AI and Machine Learning at netsuite.com/20k. Sign up for a one-dollar-per-month trial at shopify.com/20k. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonic-brand-makeover Learn more about your ad choices. Visit megaphone.fm/adchoices
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单集文稿 ...

  • Hey listeners, there's just a few weeks left to enter our sound off short story competition.

  • What we're looking for is fully produced, sound-related audio stories that are around five minutes or less.

  • They could include interviews, narration, sound design, music, whatever helps tell the story.

  • We'll count down the winning stories in a special episode this summer.

  • The top creator will also get a private feedback session with our team, as well as $100 in credit to our online store.

  • Submissions close on May 7th.

  • For more info and to submit your story, visit 20k.org slash sound off.

  • There's also a link in the show notes.

  • I've been making 20,000 Hertz with the incredible team at my sound agency DeFacto Sound for 211 episodes and over eight and a half years.

  • And in all that time, our introduction has always just been me saying this.

  • You're listening to 20,000 Hertz.

  • I'm Dallas Taylor.

  • If you've heard a few episodes, you might have picked up on a theme, which is listening.

  • I start our episodes with your listening too, and I end them with thanks for listening.

  • I also intentionally call you the audience listeners.

  • Now one of my favorite things happens at the end of every episode,

  • when you hear the voices of the people who made the show reading their own credits.

  • But in the intro, it's always just me.

  • And that started to feel off.

  • So I wanted to start the show in the same way we end it,