China's picnic trend: Back to basics!

中国野餐风潮:回归本质!

Round Table China

社会与文化

2025-04-16

26 分钟
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Over the past five years, outdoor activities like biking and camping have seen remarkable growth, driving expansion across related industries. Now, as pleasant weather returns, a new picnic culture is blossoming - one that values genuine outdoor enjoyment over picture-perfect social media moments. / Game transfer phenomenon: When virtual and real worlds collide (17:37). On the show: Laiming, Steve Hatherly & Yushan
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  • In the past few years,

  • outdoor activities like biking and camping have grown in popularity and spurred growth in relevant industries.

  • This year, as the weather becomes amicable again,

  • a new style of picnicking is setting in like magnolia flowers and cherry blossoms in early spring.

  • Hello, I'm Lai Ming and you're listening to Round Table.

  • Today with Steve Hathaway and Yushan Anboidlas catch up with the new trend of in-outdoor activities.

  • So, in the past few years, we talk about camping, glamping, biking, and RV-ing, so outdoors is the new fashion,

  • and now we are almost the season, in fact, we are in the season of outdoor activities, and there's a new trend.

  • We should enjoy these before we talk about the trends.

  • We should enjoy these, by the way, while the,

  • what feels like five days of spring before the mid-thirties temperatures come along.

  • Yeah, Steve has only been here for about a year,

  • and you've already grabbed the core of the spring here in Beijing, only the last five days, that's a metaphor.

  • Feels like it.

  • But when we are talking about picnicking, what is a picnic, or what does a picnic look like to you guys?

  • In my mind, I imagine maybe a checkered blanket on the grass with a woven picnic basket.

  • I open up the picnic basket and inside I see a baguette, maybe some hams and cheeses,

  • a nice strawberry jam per chance, and little snacky foods like that.

  • That's what young Canadians experience in terms of outdoors and picnicking.

  • When you said picnic, Yushan, that's the image.