Are smart farmers' market makeovers necessary?

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• 00:00

  Discussion keeps the world turning.

• 00:04

  This is Roundtable Once messy, now glossy, China's traditional farmers' markets just got a digital facelift.

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  Is this makeover really making life easier for everyone?

• 00:20

  Can grandma and grandpa figure out the self-checkout?

• 00:23

  Coming to you live from Beijing, this is Roundtable.

• 00:26

  I'm Ha Young.

• 00:27

  For today's program, I'm joined by Steve Hatherly and Yushun in the studio.

• 00:32

  First on today's show.

• 00:34

  Tale as old as time,

• 00:36

  China's farmers' markets have long been known for offering the freshest produce, along with noise and chaos.

• 00:43

  But fast forward to today.

• 00:45

  And these once humble veggie hubs have gone… well, they've really gotten a serious digital glow up apparently.

• 00:54

  Think clean floors, sleek stalls, digital price tags, and smart screens that size up a tomato faster than any vendor.

• 01:04

  Some markets now look so polished and chic, you'd think they were vying for a feature in a lifestyle magazine.

• 01:11

  Young people are flocking, not just for the fresh-pot choy, but for Instagram-able snapshots and selfies with veggies.

• 01:21

  So let us chop it up.

• 01:24

  Tell us about the smart upgrade of some of these traditional fresh markets in China.

• 01:29

  Yes, so for a while now, a lot of young people visiting farmers' markets has been a trending topic on social media,

• 01:37

  promoting even local governments and tourism agencies to ramp up efforts in both renovating and also promoting these markets.

• 01:46

  Some of the more distinctive markets have been even included in city tourism routes,

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