Running into spring: China's boom in marathon tourism

邂逅春光:中国马拉松旅游的兴起

Special English

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2025-04-15

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①Running into spring: China's boom in marathon tourism ②Old brand retailers refreshed into new urban escape amid consumption stimulation ③China sci-tech museums adopt AI-powered assistants ④China to accelerate digitalization of eco-environment monitoring network ⑤China's reintroduced crested ibis sets migration records
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  • The world is changing fast, but you can learn it at a slower pace.

  • You're listening to Special English.

  • Here's the news.

  • In China, the arrival of spring signals the beginning of what has come to be known as the Supermarathon Weekend,

  • with various marathons taking place nationwide, nearly every weekend.

  • These races, often infused with local flavor,

  • are no longer merely athletic competitions and platforms promoting healthy running culture.

  • They have evolved into a vibrant travel trend, helping heat up local economies.

  • Participants of the Hangzhou Marathon, for instance, can enjoy routes passing the iconic West Lake,

  • while the Chengdu World Heritage Marathon highlights the scenic Dujiang Yan area and features panda motifs.

  • The Wuxi Marathon took place on March 23rd with blooming cherry blossoms and stunning views of the Taihu Lake,

  • China's third largest freshwater lake, as major attractions for the 420,000 participants.

  • Zhang Qian, a runner who traveled 1,500 kilometers from Guangdong Province to participate,

  • said that Wuxi Marathon's course is so beautiful, passing through numerous scenic spots.

  • Zhang arrived a few days early with family to tour around the city,

  • considering it's a great way to combine the race with a family trip.

  • To enhance the visitor experience, Wuxi offered more than 160 performances and exhibitions during the marathon week,

  • along with over 400,000 discount vouchers for local attractions.

  • The strategy reaped significant rewards.

  • The marathon boosted local consumption in fields like dining and transportation by 505 million yuan,