When you look behind the soaring sports team valuations of the last 20 years, there's one major driver of growth.
Media rights deals.
Sports is the best thing in the world in terms of content.
The price tag on the latest NBA deal underscores that point.
$76 billion for the league over an 11-year period.
Who's in, who's out is notable as well.
A tech platform is in while a legacy broadcaster is out.
So you have more groups that think they have more distribution capabilities and they all feel they have the ability to make money on it.
The sports media landscape is in the midst of a significant disruption.
Even as many people traded in their cable boxes for streaming subscriptions,
the demand for live sports content remains high.
It's a coveted viewership that players across the sports ecosystem are eager to reach.
Brands advertisers are desperate to find these aggregated audiences and they're increasingly paying top dollar to do
that.
This is Investing in Sports,
a four-part series from the Goldman Sachs exchanges podcast on the changing dynamics at the intersection of sports and finance.
I'm Nicole Polan Ross.
I lead the private wealth management business for the New York region at Goldman Sachs.
And I also head our sports and entertainment offering for Goldman Sachs private wealth management.
In this episode, I'm speaking again with Dave Dassey, the global co-head of sports investment banking at Goldman Sachs.