It's Merriam Webster's Word of the Day for September 28th.
Today's word is avatar, spelled A-V-A-T-A-R.
Avatar is a noun and avatar is an electronic image as in a video game that represents and can be manipulated by a computer user.
Avatar can also refer to the embodiment of something such as a concept or philosophy,
often in a person or to an incarnation of a deity, especially a Hindu deity such as Vishnu.
Here's the word used and a sentence from The Atlantic by Ian Bogost.
I am crying my editor said when I connected with her via FaceTime on my Apple Vision Pro.
You look like a computer man.
What made her choke with laughter was the digital avatar that the device had generated when I had pointed its curved glass front at my face during setup.
I couldn't see the me that she saw, but apparently it was uncanny.
You look handsome and refined, she told me, but also fake.
Water, earth, fire, air.
These are just some of the elements and environments that video game avatars,
the images representing and controlled by players,
have faced
since the days of space invaders to say nothing of today's Pandora's Box of assorted baddies.
Avatar comes from the Sanskrit word, meaning descent.
When Avatar first appeared in English in the late 18th century,
it referred to the descent of a deity to the earth,
typically the incarnation in earthly form of Vishnu, or another Hindu deity.