How Amazon Rival Temu Got Sucked Into Trump’s Trade War

亚马逊劲敌TeMU如何陷入特朗普贸易战的风波

Big Take

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2025-02-19

16 分钟
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Since its US launch in 2022, Chinese marketplace Temu has rapidly risen to become America’s biggest e-commerce platform after Amazon, thanks to ultra-low prices on almost every product imaginable. On today’s Big Take Asia Podcast, host K. Oanh Ha speaks to Bloomberg’s Spencer Soper and Rachel Chang about Donald Trump’s order to close a tariff loophole and what it means for American shoppers and the giants supplying them with goods direct from China. Further listening: The Tariff Wars Are Here — And They’re Messy See omnystudio.com/listener for privacy information.
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  • Bloomberg Audio Studios, Podcasts, Radio news.

  • Hey there, Spencer.

  • How's it going?

  • Hi.

  • Good.

  • Bloomberg's Spencer Soper has been covering e commerce companies like Amazon and ebay for more than a decade.

  • And recently he's been following one shopping app super closely.

  • Temu.

  • And Spencer, do you shop on Taemu?

  • Yes, yes I do.

  • Do you?

  • What do you buy?

  • Just some random things.

  • I got some MOT ocean sensing lights for under the cabinets in the kitchen and then I've also got some gardening supplies like drip irrigation things.

  • Temu is an e commerce marketplace owned by the Chinese company PDD.

  • It started selling in the US in 2022 and it's been growing fast.

  • So fast that it's now the second biggest online shopping platform right after Amazon.

  • Yeah,

  • it very quickly became the most downloaded shopping app in the US I think the last numbers I saw were 50 million active monthly users.

  • One key reason that Temu is able to win over so many US Customers is its competitive pricing.