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In January, a group of Bloomberg journalists, including senior Business Week writer Devin Leonard, flew to the small city of Bentonville in northwest Arkansas.
The first time I went down was 2005.
It's in Benton county, which was a dry county at the time.
So mill beer or wine, you could.
Go to Ruby Tuesdays and sign in.
I think it was like some kind of a private club thing.
That's the one place you'd get.
Bentonville has changed a lot since then, and a good amount of that change can be traced to the retail giant that's been headquartered there for the past six decades, Walmart.
Sam Walton founded the first Walmart just a few miles from Bentonville in 1962.
And since then, it's grown from a small town store to the largest retailer in the country.
And in the last decade, under the leadership of its current CEO, Doug McMillan, Walmart has been on a mission to revamp its image.
Its Bentonville headquarters is a clear sign of that.
The company is opening a new campus.
It's, you know, 350 acres, 12 new buildings.
That's Jaewon Kong.
She was also in that group of Bloomberg journalists who made the trip to Arkansas in January.
Jaewon covers Walmart day in and day out, so she's followed along as Bentonville.
Has transformed the Walton family.
They've invested quite heavily in hospital hospitality, outdoor activities like mountain biking, and so that's created this new vibe of being hipster and cool.