The art of food branding

食物品牌艺术

The Food Chain

艺术

2025-03-13

26 分钟
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单集简介 ...

Why do brands have such power over us? Ruth Alexander talks to the designers influencing your decisions about what and where you eat. Renowned graphic designer Paula Scher shares her insights on what it takes to create a visual identity that stands the test of time, including her work on the US fast-food restaurant Shake Shack. And Arjen Klinkenberg, the creative mind behind Dutch company Tony’s Chocolonely, tells us how he designed its distinctive chocolate bar wrapper in just 10 minutes. Together they discuss what makes a design classic a classic and reveal the secret to building a brand that endures (hint: don’t tweak). To get in touch with the show, please email: thefoodchain@bbc.co.uk Producers: Izzy Greenfield and Sam Clack.
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  • This BBC podcast is supported by ads outside the uk.

  • Punk Tea Hop.

  • Hello, I'm Robin Ince.

  • And I'm Brian Cox.

  • And we would like to tell you about the new series of the Infinite Monkey Cage.

  • We're going to have a planet off Jupiter versus Scepter.

  • It's very well done that, because in the script it does say wrestling voice.

  • After all of that, it's going to kind of chill out a bit and talk about ice.

  • And also in this series, we're discussing history, music recording with Brian Eno and looking at nature's shapes.

  • So listen, wherever you get your podcasts.

  • That brightly colored chocolate bar wrapper that just caught your eye in the shop, is it art?

  • Of course it is.

  • You know, it is a creation of something, but there's something emotional about it and people can connect to it more universally than really, I think painting.

  • This is the food chain from the BBC World Service.

  • I'm Ruth Alexander and this week we're talking to the brand designers who are shaping the decisions you make about what and where you eat.

  • Branding is not.

  • And marketing is not slapping your logo and everything.

  • It has to do with feeling.

  • It has to do with subliminal messaging.

  • It taps into your youth, into things you admire, into ways of thinking, and therefore.