When a Lifetime Subscription Is Worth It – and When It's Not

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  This episode is sponsored by Northern Trust Wealth Management.

• 00:03

  There is more to being a successful entrepreneur than just good business practices.

• 00:07

  What is it about an entrepreneur's childhood that helped fuel their entrepreneurial spirit?

• 00:12

  What are entrepreneurs doing to cultivate this spirit in their own children and build a legacy beyond their business?

• 00:17

  Tune in each month to the Road to Why podcast by the Northern Trust Institute,

• 00:21

  where host Eric Shapaea dives deeper with leading entrepreneurs on these topics and more.

• 00:26

  Find the Road to Why where you listen to your favorite podcasts.

• 00:32

  Here's your money briefing for Thursday, February 20th.

• 00:35

  I'm Adiana Aspuru for the Wall Street Journal.

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  Commitment can be scary.

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  A lifetime subscription is one that could save you money in the long run.

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  But is it worth it?

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  It forces people to really pause and reflect on whether or not that service is useful in their life,

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  which is a great thing.

• 01:00

  That's one benefit.

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  And another benefit is it just gets rid of that monthly fee.

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  You don't really have to worry about these recurring costs adding up over time,

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  if you can stick with the service and amortize that cost, then it can save you money.

• 01:18

  We'll talk with Wall Street Journal personal technology columnist Nicole Nguyen about how to decide when a lifetime subscription is worth the money and the risk.

• 01:27

  That's after the break.

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