Discussion keeps the world turning.
This is Roundtable.
You're listening to Roundtable with myself, He Young.
I'm joined by Steve Hatherley and Fei Fei in the studio.
Coming up, what if series of three minute short micro dramas could boost an entire industry?
China's microdrama plus bus plan aims to do just that.
But can ultra short content actually drive real change?
We explore the future of this explosive media trend.
Relive that moment.
If I may ask you to do that.
When your phone lights up with just a hay, the dread sets in.
What's coming next?
A request?
A complaint?
Silence?
Let's dig into why this innocent text is really not good for office communication.
And this is mainly a North American story,
but we found that maybe there's a Chinese equivalent that enrages so many of us as well.
You there, what do you expect?
The tension in the air.