2025-02-03
9 分钟Here's your money briefing for Monday, February 3rd.
I'm Mariana Asburu for the Wall Street Journal.
I really started posting on TikTok during the pandemic and my business just completely blew up.
That's Elise Burns.
She's a 27-year-old small business owner in North Carolina.
She's been selling floral-inspired art goods like stickers, stationery, and laptop sleeves online, since she was 18.
I had been on Instagram for a while, but TikTok is really kind of what got me a lot of traction.
That is what really took my business to like the next level of being possibly like a full-time job for me.
So I did $20,000 in revenue on Etsy in 2019, and then I did $360,000 in revenue on Etsy in 2020 after I got on TikTok.
So that was just this huge, huge jump that made me think it could be a full-time job.
And then 2021, I did $1.2 million.
2022, I did $1.8 million.
2023, I did $2.9 million.
And then in 2024, we hit $4 million in revenue.
Behind the viral memes and trendy dances, a growing number of shop owners, like Elise,
have capitalized on the platform, and created lucrative businesses by connecting with customers on TikTok.
But the looming threat of a possible US ban on the app would be a serious hit to her income.
Elise said 25% of her sales come from TikTok shop, with the bulk coming from direct website sales.
I was like, Dean, if this is gone for even a week, that's $10,000, $15,000 that could be just kind of evaporated.
The circumstances of the whole thing is still just like keeping me pretty nervous.