BBC OS Conversations: How going viral changed my life

BBC 操作系统对话:病毒式传播如何改变了我的生活

The Documentary Podcast

社会与文化

2025-01-04

22 分钟
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单集简介 ...

“I’m looking for a man in finance …” is the opening line of one of the most viewed, copied and remixed social media posts of the year. The woman behind it, Megan Boni, aka TikTok’s Girl on Couch, invented the rhyme as a jokey description of the perfect man she and her single friends would like to meet. She posted it one evening, and the internet went wild. It has been a similar story for Scottish actor Kirsty Paterson. Kirsty was photographed looking dejected in a sad green Oompa Loompa wig at possibly the world’s worst Willie Wonka-inspired event ever. The picture, which she hates, was shared around the world, and the initial publicity led to a slew of vicious replies. Megan and Kirsty are joined by Kelley Heyer, the inventor of the Charli XCX's Apple Dance, and Auri Kananen, Finnish queen of housecleaning videos, to discuss what it is like to ‘go viral’, and what happens next.
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单集文稿 ...

  • This BBC podcast is supported by ads outside the uk.

  • Hello, I'm Luke Jones.

  • Welcome to the documentary from the BBC World Service.

  • In BBC OS conversations, we bring people together to share their experiences.

  • This time we'll be hearing from four people who shot to fame on social media and whose lives have never been the same again.

  • Every year, the Internet makes stars of a handful of lucky, or maybe unlucky individuals.

  • Our guests today share with us what it is like to go viral on social media and they tell us about the attention it can bring, not just from the public, but from business too.

  • In a way, you're licensing your face and your social media following to this brand to sell their product.

  • And so the more they want to use it and the more they want you to do, the more that you can charge.

  • I wonder if you recognize this catchy 2024 earworm.

  • I'm looking for a man in finance with trust fund six five blue eyes.

  • Finance trust fund six five blue eyes.

  • That's Megan Bonny, or Girl on Couch as she's known on TikTok, and that is the original version that she posted back in April, but since then there have been hundreds and hundreds of remixes and parodies.

  • We wanted to find out what it is like to suddenly become famous on social media, so we brought Megan together with three other people who have similarly found themselves all over the Internet in a big way.

  • Kirsty Patterson is a Scottish actress who caught the media's attention when she was pictured looking especially glum and dejected in a green wig, supposedly playing the part of an Oompa Loompa in the worst booking potentially of her life.

  • Ari Kananen is from Finland and cleans people's houses.

  • She has a huge following on TikTok from her videos of herself shifting grime, gunk and even insects, sometimes free of charge to the homeowners.

  • She loves cleaning that much.

  • And Kelly Hayer is the creator of the Apple dance for Charli XCX's track apple.

  • Kelly posted a video of her performing this dance, complete with Apple shaped gestures and the world, including Charli XX herself, now do it too.