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Hey, I'm Sam Appel.
I'm a contributor to the New York Times Magazine and the owner of a very good golden doodle named Steve who loves neck massages and hard boiled eggs.
I've had this feeling for a while now that the dogs are taking over all these activities where you never see dogs in the past, now you're seeing people bring them everywhere they go.
Restaurants have dog tasting menus.
There are ice cream parlors specifically for dogs.
We dressed them up in Halloween costumes, which a decade ago might have been a joke.
Now it's like of course you buy your dog a Halloween costume.
Who wouldn't do that?
Recently I became obsessed with this concept of luxury dog hotels.
Not pet friendly accommodations for people, but upscale dog kennels essentially that are nicer than some human hotels.
There are these high end resorts with names like Chateau Pucci and Barkingham Pet Hotel where your dog can luxuriate while you're off on vacation.
Hotel staff will take your dog on nature walks, read them bedtime stories and perform belly rub tuck ins.
The amenities some of these places offer are pretty astounding.