Discussion keeps the world turning.
This is Roundtable.
Hello, welcome to Roundtable, where we serve up piping hot debates on the issues that sizzle in China and beyond.
I'm Neil Honglin.
From the dominance of comedy to the rise of genre fusion, China's film scene in 2024.
Marasa Society that's blending tradition with modernity.
But amidst this evolution lies a marked influx.
One where triumph and turbulence walk hand in hand.
Join us as we explore this transformative moment in the Chinese film industry of the past year.
For today's show, I'm joined by Yu Shun and Steve Hatherley.
Now grab your virtual compass and follow us to the heart of the discussion.
2024 has been a rollercoaster year for China's film industry, where classic hits and bold innov are colliding.
From comedies breaking box office records to the rise of social media and short video marketing that's kinda reshaping how films are sold.
It is a time of both deep transition, tradition and daring transformation.
But it's not all smooth sailing as well.
Film withdrawals have become surprisingly common for the year.
And not every marketing stunt has worked as planned.
So buckle up everybody, as we start reviewing this exciting year of big wins, unexpected twists, and the search for the next cinematic blockbuster.
So to start with, since we're doing a review of the Chinese film landscape in 2024, let's take a look at what are the most popular films of the year.
An industry report conducted by China Film association reveals some interesting shifts in the Chinese film market and audience preferences.