Some surveys of Gen Z have found that more than half of them,
when asked what they want to do for a living, say, influencer.
So I'm going to do my game day makeup routine using all of my favorite Maybelline products.
Look how unreal the packaging is.
It's actual perfection.
I'm literally glowing.
It's a job and for some people it can be and has been a very good job.
If you look at like influencing at its sort of peak when it really matured in the late 2010s,
what you saw was and what kids saw was like people that were.
Getting really, really rich just by like having fun with their friends and being themselves.
Like what kid doesn't want to do that?
But thanks to changing trends online, a certain type of middle class influencer is vanishing.
It's become harder to make a living.
Creator Jacqueline Hill sums it up like this.
I feel like I get punished and penalized for not showing up and creating all the time.
Coming up on Today Explained from Vox, Influencer Recession.
This episode is brought to you by Facebook.
So you were scrolling on Marketplace and there it was, the bike you've been searching for.
You sent a message and it turned out the seller was super chatty, kind of funny, and an avid cyclist.
The next thing you know, you're in a cycling crew.