Why more women in China are buying men’s clothes

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• 00:00

  This BBC podcast is supported by ads outside the UK.

• 01:45

  Fashion has always been about self-expression.

• 01:48

  But lately, the rules around who gets to wear what and why seem to be changing.

• 01:53

  Teenagers are dressing like grandparents in trends like old money and old man chic.

• 01:58

  On TikTok, men are swapping tips on shopping in the women's section for better fits, more options.

• 02:03

  And in China, some young women are turning to oversized menswear in a trend that is known as old man style.

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  Now, I have definitely bought oversized shirts and jumpers from the men's section before,

• 02:15

  but in China, this isn't just about aesthetics and comfort.

• 02:19

  Some women's fashion has become impossible to fit into.

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  Sizes can run so small that clothes that are labeled XL or XXL would be a medium L elsewhere.

• 02:28

  And online, women are saying that they are tired

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  of being shamed by sizing charts that make them feel bigger than they are.

• 02:35

  So instead, they're choosing loose shirts, baggy trousers, and men's jackets.

• 02:40

  And today, you're going to hear how Chinese fashion is becoming a backlash

• 02:44

  against beauty standards that expect women to be tiny,

• 02:47

  and why age and gender in clothing seem to matter less than ever.

• 02:51

  I'm Hannah, and this is What in the World from the BBC World Service.

• 02:58

  Let's hear more about this now from Eunice Yang, who's a BBC journalist in Hong Kong.

• 03:02

  Hi, Eunice, how's it going?

• 03:03

  Hi, hi, nice talking to you here.

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