Meet the call centre workers dealing with your complaints

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• 00:00

  This BBC podcast is supported by ads outside the UK.

• 00:17

  That's how we deliver reliable energy to millions across the world.

• 00:26

  Aramco, an integrated energy and chemicals company.

• 00:30

  Learn more about us at aramco.com.

• 00:36

  Ever invest in something that seemed incredible at first, but didn't live up to the hype?

• 00:41

  Like those $5 roses at a gas station.

• 00:43

  Or a second-hand piece of technology that breaks in the first 10 minutes.

• 00:48

  Marketers know that feeling.

• 00:50

  We optimize for the numbers that look great.

• 00:52

  Impressions, reach, and reacts.

• 00:54

  But when they don't show revenue, well, that's a not-so-great conversation with the CFO.

• 01:01

  LinkedIn has a word for that.

• 01:03

  Bull spend.

• 01:05

  Now you can invest in what looks good to your CFO.

• 01:08

  LinkedIn Ads generates the highest ROAS of all major ad networks.

• 01:12

  You'll reach the right buyers because you can target by company, industry, job title, and more.

• 01:19

  So cut the bull spend.

• 01:21

  Advertise on LinkedIn, the network that works for you.

• 01:25

  Spend $250 on your first campaign on LinkedIn Ads and get a 250 credit for the next one.

• 01:32

  Just go to linkedin.com slash broadcast.

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