Discussion keeps the world turning.
This is Roundtable.
From AI generated ads to machine made movies, inch by inch, technology is invading the creative space.
Are we losing something priceless in this process?
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Coming to you live.
Live from Beijing, this is Roundtable.
I'm Hui Yung.
For today's program, I'm joined by Steve Hatherly and Fei Fei in the studio.
First on today's show, AI or artificial intelligence is taking over more than just the tech world.
It's now becoming an indispensable office work tool.
Writing scripts for movies and crafting advertisements for beverage giant Coca Cola, apparently.
But as these fully AI generated campaigns hit the market, we're seeing a way of backlash in North America.
So what's the real cost of replacing human creativity with AI?
And is this the first fully, fully AI generated commercial?
It is not the first one.
The first one was actually done by a toy company called Toys R Us.
Have you heard of that company before?
It's this huge American toy company and it's kind of like the most famous one if you think of toy store, especially toy store chains, I think.