Are social media influencer courses worth the money?

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  Discussion keeps the world turning.

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  This is Roundtable.

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  You're listening to Roundtable with myself, He Young.

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  I'm joined by Yu Xun and Ding Heng in the studio.

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  Coming up, scrolling through social media, you've probably seen influencers promising to teach you the secrets to becoming an online star and making a fortune in just a month.

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  But do their secret tricks really hold the key to success?

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  Or are you just paying for a shortcut to nowhere?

• 00:37

  And food has a magical way of bringing people together.

• 00:41

  Whether it's celebrating the mid Autumn festival with mooncakes or enjoying a Christmas dinner with loved ones across cultures, we gather around tables to connect, indulge and share.

• 00:52

  But what is it about eating together that makes us feel feel so good?

• 00:57

  Our podcast listeners can find us at Roundtable China on Apple Podcast.

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  Now let's talk about social media influencers making a buck.

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  And after getting to the bottom of it, are you willing to contribute to that buck?

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  Have you ever come across those eye catching ads promising you can get rich in 30 days by taking an online course from a popular social media influencer?

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  Chances are that you've come across them.

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  Flashy videos, the hashtags, the bold claims of overnight success.

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  But with so many influencers selling their so called secret tips for growing an online following and making money, the real question is, are these online streamer courses actually worth the money?

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  So what do you see is happening here?

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  So what we can see is that recently these kind of courses on teaching people how to become Internet celebrities or streamers more directly are being sold and are very popular on many social media platforms.

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  You know hashtags on douyin which is Chinese version of TikTok or lifestyle sharing platform Red such as Pay 99 Yuan, that's about US$13 and master short video editing or hashtag like from zero to hero, masterclass on live streaming skills have gained national or huge attention, attracting many people to pay and get trained only to discover that some of these courses are not as helpful as they claim.

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