Is Gen Z reshaping the economics of professional sports?

Z 世代正在重塑职业体育的经济吗?

Round Table China

2024-08-02

25 分钟
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单集简介 ...

A few surveys and reports from recent years reveal evidence of a drop-off in youth engagement with live sport, which is now seen as an ample and growing phenomenon that raises concerns among leagues, sports media rights owners, and media organizations. How is Generation Z's relationship with sports content changing? Have they truly lost interests in live sports? And what will it take for sport events to attract Gen Z eyeballs? / Unique convenience store cultures around the globe (16:50). On the show: Niu Honglin, Steve Hatherly & Tianyu.
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单集文稿 ...

  • Discussion keeps the world turning.

  • This is round table.

  • Hello.

  • Welcome to Roundtable, where we serve up piping hot debates on the issues that sizzle in China and beyond.

  • I'm Neil Hong Lin.

  • In this hot summer, one thing quite enjoyable for me is to watch the Olympics with my loved ones cheering for our favorite athletes.

  • And this has been a cherished tradition for generations.

  • But today, as this new generation grows up in a digital world filled with endless entertainment options, how can the Olympics capture their interest?

  • What does it take to engage gen Zers in the world of sports?

  • What are the challenges facing the Olympics in balancing tradition with modern appeal?

  • For today's show, I'm joined by Steve Hatherley and a new friend of Roundtable, Tian Yu, in the studio.

  • Hello, Tian Yu.

  • Hello, guys, this is Tian Yu.

  • It's very happy to have you here.

  • And I'm super happy to have you here because we're gonna talk about sports today.

  • Ooh.

  • That is actually a clue, because I am going to ask Tian Yu to briefly introduce yourself and tell us what you do when you're not doing roundtable and having fun with us.

  • Hey, guys.

  • This is Tian Yu, co host of Sightline Story.

  • Cycling Story is a sports podcast where we talk about trending sports events every week.