2024-12-13
14 分钟When you think of the most iconic logo in the world, which brand comes to mind?
For me, it's probably Nike.
Their former cmo, Greg Hoffman, knew exactly how critical strong brand recognition was.
And in this clip, he shares his tactics on leveling up your own marketing.
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To create a strong emotional connection with someone else, I'm presuming you have to take a strong emotional stance yourself often.
So I'm just thinking about the things that have evoked the strongest emotional connections with anything I do.
The things that have evoked the strongest emotional connections with this podcast and its audience are strong emotional stories.
But that when you do that, when you avoid indifference, you are putting yourself in line for potential criticism and attacks and you're going to polarize people and people are going to love and hate you.
How important has that been for Nike and how important is it for a person starting a podcast or a business or leading a team or whatever else.
For a brand like Nike?
It was, you know, look at the athletes that represented the brand early on.
I mean, they were all rebels, you know, within their own sports.