Discussion keeps the world turning.
This is Round Table.
For years we've buried print media.
Now in 2024, it's rising from the dead.
Magazines are apparently luxury goods coveted by the young, at least in America.
How did this turnaround happen?
The comeback of print starts now.
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This is Roundtable.
I'm heyoung for today's program.
I'm joined by Steve Hatherley and Ding Heng in the studio.
First on today's show.
For years it seemed like the death knell had sounded for print media.
The rise of digital platforms and social media seem to have herald the end of print magazines.
Yet in a surprising turn of events, print magazines are not just surviving, they're experiencing a remarkable resurgence in the United States.
These publications are now seen as premium products, often targeting high income individuals and some are even successfully attracting Gen Z readers.