2024-12-09
27 分钟Discussion keeps the world turning.
This is Round Table.
You're listening to Roundtable with myself Heyoung.
I'm joined by Yushun in the studio and also Steve Hatherleaf in the studio as well.
Coming up, imagine you're launching a new product in 2024.
Who would be the best spokesperson?
A celebrity endorser or the company's founder or CEO?
These days, more and more founders and CEO CEOs are stepping into the spotlight as the face of their brands.
Does this help the brand to build trust and credibility?
Or does it create risks if that person's reputation takes a hit?
Our podcast listeners can find us Roundtable China on Apple Podcast.
Now let's move on to the next topic of today.
Let's dive into the fascinating world of personal branding and business.
Elon Musk has become a global household name, more or less synonymous with Tesla and SpaceX.
But he's not the only one making waves.
Lei Jun, the founder of Xiaomi, has recently led his company into the electric vehicle market with success.
As of March this year, nearly 200 automotive industry executives have joined microblog site Weibo, with 30% of them signing up just last year.
It seems like personal branding is becoming a key strategy for for many business leaders.
So do you agree that founders and CEOs they are so closely connected to their brands at this moment?
Yes.